#Shelfie – selfie on the loo

April was bowel cancer awareness month and we reached out to see what others have been doing to help support the cause.

Kieran Hood’s idea was to use the selfie phenomenon to help promote bowel cancer awareness. He encouraged people to take a selfie on the loo (a shelfie) and to make that their avatar picture on Twitter and Facebook.

You can donate to Kieran’s campaign by sending the text message ‘PLOP77 £3’ to ‘70070’ or donate via JustGiving where all contributions go to Beating Bowel Cancer.

So the next time you pop to the loo to make a deposit take a #Shelfie and help spread the word.



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